I like to pick on automotive marketing departments (...a lot, actually) but from time to time they're saddled with the unenviable task of drumming up interest in absolutely horrifically engineered cars. Often, the best that they can do is to slap an interesting-sounding name on the car in the hopes that buyers will be inticed to look at the car, despite its otherwise completely unremarkable qualities. Case in point: the Chevrolet Celebrity, a completely disinteresting vehicle which, although it's surely been occupied with celebrities or to-be-celebrities at one point or another, hasn't actually been an object of desire for anyone, uncelebrities included.
Another example? The Ford Aspire (neé Kia Avella) which is really only an aspiration if you're riding a skateboard through a thunderstorm.
So please chime in with other nominations. And as another talking point: are these ambitious names really any worse than the unwords that saddle many other cars these days? After all, what the hell is a Yaris, anyway?
P.S. All cars with names ending in Sport are officially runners up to the ambitious name list.
P.P.S. Canyonero!

The Pontiac LeMans (aka Opel Kadett) always struck me as a little ambitious...
Wow, yeah. Kadett is way more appropriate. But I suppose without the LeMans name we'd never have these great ads.
Back when Phil, Nate, James, and I went to Corpus Christi for spring break, we started playing a game where you had to put the word "anal" in front of car names, and they are usually hilarious. Case in point, the anal celebrity. also look to the breeze, avenger, explorer, etc.
Um, didn't James drive a Probe at that point?
Mitsubishi's "Mum 500 shall we join us?," and yes the question mark is part of the name.
Wow. That even beats out the Bongo Friendee.